Robin Sokoloff is a lifelong dancer, theater professional, and activist: Passionate about building platforms for women and minority voices.
Combining her craft talents as a producer, casting director, and choreographer, Robin Sokoloff spent her twenties developing interactive entertainment concepts for venues, record labels, and big brand events nationwide. Her high-profile rock show “Spotlight Live” ran for two years in the heart of Times Square on Broadway; featured on Good Morning America, The Today Show, The Whoopi Show, The Montel Williams Show, Fox 5 News, WPIX Channel 11 News, Good Day NY, and NY 1.
After starting up Data Insights and Analytics Firm SolvedByData (Freelancers Union, Microsoft, Mobile Commons, Heineken, Forbes), Robin set her sights on solving the problem of access to minority friendly and affordable creative space in New York City for artists and entrepreneurs. By leveraging her industry techspertise in building and lighting design, Robin built Loft227: A performance and event venue providing enterprise level production resources that supports new works that inspire, enlighten, and strengthen communities through interactive entertainment and political action.
As Executive Director of Loft227, Robin has grown the organization to encompass 20,000 emerging artists, entrepreneurs, and their supporters, with an emphasis on the advancement of young women, minorities, and LGBTQ voices. For over 5 years, Sokoloff has leveraged her space to donate over $215,000 each year in sponsorship, rehearsal hours, and production dollars to the best and brightest innovators New York City has to offer. Robin and her team have supported over 600 live events in under 5 years, directly creating jobs for over 54 local freelance artists, and enabling an additional 1,800 freelance supporting jobs for various organizations and events. In all, Loft227 has seen 68,000 unique visitors through it’s doors.
Loft227 is set to expand into a location 5X it's current size in Summer 2017, to meet the city's overwhelming demand for dynamic space and mentorship in NYC.
Most recently, Robin Sokoloff fully produced “Queer Composers For Orlando”, “The Lost” – A New Play By Keelay Gipson, “The Giants” – A New Play By Matthew Jellison, “Bun In The Oven” – A Film By Jono Freedrix, and launched Hong Kong’s smash hit, “The Easy Hour” in New York City (I AM Concepts). She is currently choreographing Pasek and Paul's award-winning musical "DOGFIGHT" for 5th Floor Theater Company at The Hudson Guild Theater.
Robin serves on the Board of The Musical Theater Factory: Developing of over 90 new musicals with more than 900 volunteers contributing over 15,000 combined hours of service.
Robin holds a BA in Sociology from New York University’s College of Arts and Sciences, she is a graduate of NEW (Non-Traditional Employment For Women), and a member of The United Brotherhood of Carpenters and Joiners of America w/ Local 157; proud to have built this city she loves. Robin is a certified NYS Rape Crisis Advocate for the Crime Victims Treatment Center; volunteering overnights at St. Luke’s/ Roosevelt and Lenox Hill Hospitals supporting victims of Domestic Violence and Sexual Assault. She’s also an advocate mentor for CVTC, training new volunteers each year.
Robin is a sanctioned athlete with The United Skates Figure Skating Association.