I AM : The Easy Hour

I AM is an all female creative powerhouse based in Hong Kong and currently infiltrating NYC with their innovative and immersive concepts. Their signature and most acclaimed concepts seamlessly combine live performance with the dining or drinking experience. In March of this year, I AM partnered with Chelsea Hospitality Group to premiere a private pop up performance dining concept at PIER A, The First Supper. Following rave reviews from attendees, this time around I AM is opening their world to the public, offering up a hot new concept to surprise and delight the NYC crowd.  

I AM is titled by media in Asia as Asia’s Leading Creative Force. Carrying on from the success of immersive dining performances in Asia Pacific and South East Asia, this creative force is thrilled to introduce their style to New York City presenting a next level cocktail hour experience designed especially for the big apple. The Easy Hour is a 60-minute performance experience- incorporating a beautiful blend of theatrics, live performance elements, and drinks to whet even the most sophisticated whistles. Guests can decide on two before or after dinner showtimes for convenience - Choose from Aperitif (7PM) or Nightcap (10PM) — all happening on Friday June 10th, 2016. Start the weekend by taking it easy!!

In collaboration with mid-town’s sexiest event space Loft227, The Easy Hour transforms the cocktail hour into a place of escape- transporting patrons back in time to a nostalgic aesthetic of the 1950s golden era while reimagining the clandestine feel of the Prohibition speak easy for the 21st century. The Easy Hour encourages guests to break free from their 9-5 personas, shed their inhibitions, unwind, come undone —- and, just let go. The Easy Hour is NYC’s very own pop-up Prohibition-era Speakeasy resurfacing vibes from the past, made for the present and expected to be the wave of the future. Come join the I AM women on June 10th — these bold, creative, and brave women aren’t afraid to speak easy, drink easy, and dance easy…Come experience a space where art and entertainment collide.

For inquiries email:

support@iam-dining.com

 

About Loft227:

https://loft227.com/

Robin Sokoloff

Robin Sokoloff is a lifelong dancer, theater professional, and activist: Passionate about building platforms for women and minority voices.

Combining her craft talents as a producer, casting director, and choreographer, Robin Sokoloff spent her twenties developing interactive entertainment concepts for venues, record labels, and big brand events nationwide. Her high-profile rock show “Spotlight Live” ran for two years in the heart of Times Square on Broadway; featured on Good Morning America, The Today Show, The Whoopi Show, The Montel Williams Show, Fox 5 News, WPIX Channel 11 News, Good Day NY, and NY 1.

After starting up Data Insights and Analytics Firm SolvedByData (Freelancers Union, Microsoft, Mobile Commons, Heineken, Forbes), Robin set her sights on solving the problem of access to minority friendly and affordable creative space in New York City for artists and entrepreneurs. By leveraging her industry techspertise in building and lighting design, Robin built Loft227: A performance and event venue providing enterprise level production resources that supports new works that inspire, enlighten, and strengthen communities through interactive entertainment and political action.

As Executive Director of Loft227, Robin has grown the organization to encompass 20,000 emerging artists, entrepreneurs, and their supporters, with an emphasis on the advancement of young women, minorities, and LGBTQ voices. For over 5 years, Sokoloff has leveraged her space to donate over $215,000 each year in sponsorship, rehearsal hours, and production dollars to the best and brightest innovators New York City has to offer.  Robin and her team have supported over 600 live events in under 5 years, directly creating jobs for over 54 local freelance artists, and enabling an additional 1,800 freelance supporting jobs for various organizations and events. In all, Loft227 has seen 68,000 unique visitors through it’s doors. 

Loft227 is set to expand into a location 5X it's current size in Summer 2017, to meet the city's overwhelming demand for dynamic space and mentorship in NYC. 

Most recently, Robin Sokoloff fully produced “Queer Composers For Orlando”, “The Lost” – A New Play By Keelay Gipson, “The Giants” – A New Play By Matthew Jellison, “Bun In The Oven” – A Film By Jono Freedrix, and launched Hong Kong’s smash hit, “The Easy Hour” in New York City (I AM Concepts). She is currently choreographing Pasek and Paul's award-winning musical "DOGFIGHT" for 5th Floor Theater Company at The Hudson Guild Theater. 

Robin serves on the Board of The Musical Theater Factory: Developing of over 90 new musicals with more than 900 volunteers contributing over 15,000 combined hours of service. 

Robin holds a BA in Sociology from New York University’s College of Arts and Sciences, she is a graduate of NEW (Non-Traditional Employment For Women), and a member of The United Brotherhood of Carpenters and Joiners of America w/ Local 157; proud to have built this city she loves. Robin is a certified NYS Rape Crisis Advocate for the Crime Victims Treatment Center; volunteering overnights at St. Luke’s/ Roosevelt and Lenox Hill Hospitals supporting victims of Domestic Violence and Sexual Assault. She’s also an advocate mentor for CVTC, training new volunteers each year.

Robin is a sanctioned athlete with The United Skates Figure Skating Association.