THE GIANTS - From The Producer

THE GIANTS PARTS ONE & TWO | Robin Sokoloff | Executive Producer

Dear Friends + Collaborators, 

Two months ago, I was invited by Director Isaac Klein to a reading of a beautiful new play: THE GIANTS, PARTS ONE & TWO, by Matthew Jellison. This outstanding new work was part of Fresh Ground Pepper's PlayGround Reading Festival at Cloud City in Brooklyn. It took but a few lines for me to fall madly love with Jellison’s work, and I quickly began talks with Matthew and Isaac to produce THE GIANTS, PARTS ONE & TWO.

I'm writing you today to invite you to come see the show, which I am proud to be the first to produce at our intimate Chelsea venue, Loft227. Our extraordinary team has worked day and night to breathe THE GIANTS to life, bringing it more near and dear to my heart as we approach opening night.

I hope you will join me in experiencing this lovely work of art!

THE GIANTS will be performed on:

Friday 2/26

Sunday 2/28

Wednesday 3/2

Friday 3/4

Sunday 3/6

Wednesday 3/9

All performances are at 8PM at Loft227  (227 W. 29th Street, 4th Floor)

For tickets, please visit:

In Matthew's words, the giants is about "A skyscraper to the stars, the lovers who live there, and the giant who shows up one day to knock it down.” Isn't that how it always feels? This delicate work holds up a mirror to the lives we live, how we love the people we love, and opens our mind’s eye to the forces we cannot see or explain.

Matthew’s play is a very special work, and we’re presenting PARTS ONE & TWO of THE GIANTS for this run. While the two parts come together to form a full and cohesive evening, Matthew plans to continue writing more parts, so these two will ultimately be the first two parts of a larger series.

Matthew will also be performing in the show as part of our stellar cast, alongside Ava Eisenson, Ashley Austin Morris, and Allan K. Washington. Our behind-the-scenes dream team includes Steven Royal, David Litman, Brad Peterson, Derek Knoderer, Heather McDevitt Barton, Joe Isenberg, Corinne Brenner, and Anna Rooney.

Giving life to a show of this magnitude is at the core of our mission here at Loft227, where we are ever-evolving our new model for the theater. THE GIANTS has transformed the very face of our space from the inside out, and I am so excited to share it with you.

All the best,


Director Isaac Klein, with Ava Eisenson*, Matthew Jellison, Allan K. Washington*, and Ashley Morris. 

Director Isaac Klein, with Ava Eisenson*, Matthew Jellison, Allan K. Washington*, and Ashley Morris. 

This is an Equity Approved Showcase.
*These Actors are appearing courtesy of Actors’ Equity Association.

Robin Sokoloff

Robin Sokoloff is a lifelong dancer, theater professional, and activist: Passionate about building platforms for women and minority voices.

Combining her craft talents as a producer, casting director, and choreographer, Robin Sokoloff spent her twenties developing interactive entertainment concepts for venues, record labels, and big brand events nationwide. Her high-profile rock show “Spotlight Live” ran for two years in the heart of Times Square on Broadway; featured on Good Morning America, The Today Show, The Whoopi Show, The Montel Williams Show, Fox 5 News, WPIX Channel 11 News, Good Day NY, and NY 1.

After starting up Data Insights and Analytics Firm SolvedByData (Freelancers Union, Microsoft, Mobile Commons, Heineken, Forbes), Robin set her sights on solving the problem of access to minority friendly and affordable creative space in New York City for artists and entrepreneurs. By leveraging her industry techspertise in building and lighting design, Robin built Loft227: A performance and event venue providing enterprise level production resources that supports new works that inspire, enlighten, and strengthen communities through interactive entertainment and political action.

As Executive Director of Loft227, Robin has grown the organization to encompass 20,000 emerging artists, entrepreneurs, and their supporters, with an emphasis on the advancement of young women, minorities, and LGBTQ voices. For over 5 years, Sokoloff has leveraged her space to donate over $215,000 each year in sponsorship, rehearsal hours, and production dollars to the best and brightest innovators New York City has to offer.  Robin and her team have supported over 600 live events in under 5 years, directly creating jobs for over 54 local freelance artists, and enabling an additional 1,800 freelance supporting jobs for various organizations and events. In all, Loft227 has seen 68,000 unique visitors through it’s doors. 

Loft227 is set to expand into a location 5X it's current size in Summer 2017, to meet the city's overwhelming demand for dynamic space and mentorship in NYC. 

Most recently, Robin Sokoloff fully produced “Queer Composers For Orlando”, “The Lost” – A New Play By Keelay Gipson, “The Giants” – A New Play By Matthew Jellison, “Bun In The Oven” – A Film By Jono Freedrix, and launched Hong Kong’s smash hit, “The Easy Hour” in New York City (I AM Concepts). She is currently choreographing Pasek and Paul's award-winning musical "DOGFIGHT" for 5th Floor Theater Company at The Hudson Guild Theater. 

Robin serves on the Board of The Musical Theater Factory: Developing of over 90 new musicals with more than 900 volunteers contributing over 15,000 combined hours of service. 

Robin holds a BA in Sociology from New York University’s College of Arts and Sciences, she is a graduate of NEW (Non-Traditional Employment For Women), and a member of The United Brotherhood of Carpenters and Joiners of America w/ Local 157; proud to have built this city she loves. Robin is a certified NYS Rape Crisis Advocate for the Crime Victims Treatment Center; volunteering overnights at St. Luke’s/ Roosevelt and Lenox Hill Hospitals supporting victims of Domestic Violence and Sexual Assault. She’s also an advocate mentor for CVTC, training new volunteers each year.

Robin is a sanctioned athlete with The United Skates Figure Skating Association.